EMPYRE -
NEW VIDEO FOR NEW SINGLE ‘WAKING LIGHT’
The new album ‘Relentless’ set for March 31st release via Kscope
Preorder the album here
(https://empyre.lnk.to/Relentless )
After unveiling, ‘Relentless’, ‘Parasites’ and the
Classic Rock ‘Tracks of The Week’ runaway winner that was ‘Hit & Run’, Empyre continue
their trajectory into the stratosphere with a brand new single ‘Waking
Light’.
Known for their DIY
ethics, Empyre have long been creating their own artwork and
videos but when it came to their new single ‘Waking Light’, Empyre have
gone one step further as they decided to create both the video and single cover
entirely from scratch. Well not quite entirely…
A highly debated topic
in the world at large there are arguments for and against the use of AI,
particularly in the field of the arts. Whereas some believe that AI threatens
creativity with programmable sequencing already reaching the ability to craft
entire songs and map out artwork, Empyre instead wanted to
show that we should embrace this advancement of technology. The video aims to
open the conversation as to where do we stand with the use of AI.
The band
comment “Why go through the pain of dealing with a slow and expensive
human artist when I can get mind-blowing, free results in 30 seconds from an
algorithm? That being said, there are some things that machine’s simply can’t
do but if the option is there, then why shouldn’t we take it?!”
Specifically with
‘Waking Light’ the band wanted to see just how both artist and technology can
coexist to create something truly unique. The artwork for the video was created
using AI technologies such as Midjourney and Open AI’s Dall-E to make over 1000
individual AI generated images manipulated by the band into several infinite
zoom sequences. A perfect combination of man and machine working together.
You can also see lead
singer Henrik elaborate a
little more on the process of how they put another, also AI generated cover for
‘Parasites’,
whilst giving more context around the new single.
The conversation has
begun, but where do you stand?
EMPYRE LIVE IN THE UK
Empyre are
quickly growing in stature on the UK live scene, their first two events of 2023
are SOLD OUT including a headline show in their hometown of Northampton. With
more headline shows to be announced for the first half of this year they are
looking to make a big impact before reaching the summer festivals.
Shows announced:
March 11th - Album
Listening Party, Northampton Filmhouse (SOLD OUT)
March 11th - The Black
Prince, Northampton (SOLD OUT)
April 22nd - KK's Steel
Mill, Wolverhampton (The Album Party)
April 30th - Station 18
Festival, Swansea
May 20th - Kettering
Arts Centre (Acoustic)
June 2nd - LoveRocks
Festival, Bournemouth
July 30th - Steelhouse
Festival, Wales
September 3rd - Nene
Valley Rock Festival, Nene Park, Peterborough
September 30th - The
Patriot, Crumlin, Wales
Tickets are
available from: https://www.empyre.co.uk/
Relentless will
be released on 31st March via Kscope on the following formats,
with additional bundles and items available exclusively through the Eyesore
Merch band store – all are available to pre-order here - https://empyre.lnk.to/Relentless
· Limited
edition digipack
CD version with an alternative cover, featuring 4 bonus
tracks
· Limited
edition red coloured vinyl LP
· CD
· LP
· Digitally
All
pre-orders via the Eyesore Merch band store will receive a hand-signed photo
and an exclusive free download of Empyre’s unreleased cover of the David Guetta
& Sia track Titanium.
What the press have
said about Empyre:
“Empyre are formidable giant killers” - Classic Rock
“Empyre have become masters at taking the formula for British
atmospheric rock and infusing it with their arena-ready signature sound” – Guitar
World
“Slick, vast and like the music was written
with the help of an architectural blueprint for an arena" – Kerrang
Empyre are:
Henrik Steenholdt: Vocals and guitar
Did Coles: Lead
guitar
Grant Hockley: Bass
Elliot Bale: Drums
Follow Empyre:
Facebook: https://www.facebook.com/EMPYRE/
Twitter: https://twitter.com/EmpyreRock
Instagram: https://www.instagram.com/empyrerock/
Youtube: https://www.youtube.com/channel/UCZX8Cp9zqFuRyRCdybGwKfg
Spotify: https://open.spotify.com/artist/5QeMbHunpR4zPKLDEL4i7O